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XINYU (FELICIA) LI PRODUCT DESIGNER New York, NY | 516-835-3433 | xinyufeliciali@gmail.com | feliciali.com | linkedin.com/in/felicia-li-48826713b/
EXPERIENCE
FORTUNE KIDS INC. | Product Designer (Part-Time) Jun–Sep 2026
● Designed, built, and launched a studio website for investor outreach and player information, using an AI-native workflow with
Figma,
Claude
Cowork,
and
VS
Code.
● Owned end-to-end UX/UI for Pocket Harmonica Simulator, from interaction exploration and usability testing through Unity
implementation
and
iOS/Android
launch;
earned
a
9.5/10
TapTap
rating.
● Implemented English and Simplified Chinese localization for Pocket Harmonica Simulator, adapting UI layouts and typography
for
multilingual
support.
ALTERSTAFF | UX/UI Designer Nov 2024–Apr 2026
● Designed and implemented 100+ UI screens for AI2U, an AI-powered interactive experience with 100,000+ copies sold,
spanning
Levels
1–5,
the
hub
world,
Shop,
and
customization.
● Redesigned and shipped AI2U's voice and text input interactions, improving microphone controls, editable voice input, and
message
sending;
input-related
support
tickets
decreased
54%
after
launch.
● Designed AI2U's creator-facing Mod Tool for custom character creation and Steam Workshop sharing; a subset of
community-created
mods
recorded
12,000+
active
subscriptions.
● Established a reusable UX research workflow to engage directly with active players, synthesize feedback, and identify usability
improvements;
adopted
internally
for
future
projects.
● Owned end-to-end UX/UI for Soul Seasoned, designing, implementing, and shipping 15+ screens across AI-driven dialogue,
text
input,
cooking
interactions,
and
in-experience
guidance.
BRIGHTLAKE INC. | User Experience Designer Intern Jun–Nov 2024
● Researched user groups and pain points to inform website design decisions and product direction. ● Created wireframes and interactive prototypes in Figma to communicate design concepts and align with stakeholders. ● Developed and iterated website case studies to communicate product features and user benefits.
SELECTED PROJECT
MONOMON MR — Mixed Reality Experience | Project Manager & Product Designer Jan–May 2024
● Led a six-person cross-functional team through Agile planning, daily standups, weekly stakeholder meetings, and milestone
tracking;
delivered
a
playable
Meta
Quest
3
demo
showcased
at
GDC
2024.
● Designed spatial interfaces and real-time interaction feedback, including aiming, charging, health states, and contextual status
displays.
● Used feedback from 100+ playtest participants to prioritize design improvements with engineers and artists.
EDUCATIO N
CARNEGIE MELLON UNIVERSITY | Master of Entertainment Technology 2022–2024 KINGSTON UNIVERSITY | Graduate Diploma in Creative Practice 2021–2022
FASHION
INSTITUTE
OF
TECHNOLOGY
|
BS,
International
Trade
and
Marketing
for
Fashion
Industries
2018–2020
SKILLS
Product & UX Design: Product Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Visual
Design,
Responsive
Web
Design,
UI
Components
&
Patterns
Research & Delivery: User Research, Usability Testing, Research Synthesis, Cross-Functional Collaboration, UI Implementation, QA
Testing,
Agile
Development
AI & Emerging Tech: Conversational UX, Voice & Text Interaction, Generative AI, AI-Assisted Prototyping, Mixed Reality
Tools: Figma, Miro, Illustrator, Photoshop, Unity, Unreal Engine, Jira, Azure DevOps, VS Code, Cursor